Scale creation, collaborate and go live
There was a time when marketers preferred U stream to share memorable moments with audience. Of late, it has become increasingly difficult for them to advertise before audience. This discomfiture is quite understandable. To some extent, it can be attributed to the endless choices and limited knowledge of live streaming software. There is no denying that live video streaming apps are dime a dozen but is there any merit in pontificating about technology issues associated with live streaming software? The key is to identify the best apps for going live and subsequently connect with audiences.
Let’s get started without any further ado. The following popular tools are used by individuals, business owners and event holders who want to broadcast live video over the internet to their audiences.
More often than not, Zoom is used for video conferencing. Zoom can be used to conduct webinars with large audiences. The best thing about this video conferencing tool is that it enables marketers to live stream videos to the popular video sharing website YouTube. And yes, marketers are at liberty to live stream videos to Facebook as well. They can share the screen and host multiple guests. In essence, Zoom is a mid-level application. Coming to the quality of video being live streamed, it is topnotch.
Zoom has its own limitations. It doesn’t allow you to bring in images and scenes.
Crowdcast is yet another mid-level application which is used for broadcasting webinars. It’s more of a live streaming teaching tool to enable audiences learn from your experiences. Let me recall my pleasant experience with this tool. Not so long ago, I hosted a paid 3-day digital conference on Crowdcast. I created and scheduled a couple of events and to my surprise, conversations thrived. Thanks to its chat capabilities, this live video streaming app lets you lend some context to the scheduled events. You can simultaneously live stream to Periscope, YouTube and Facebook. By the way, payments can be accepted via Stripe.
Ecamm Live is a basic level live video streaming tool which has the advantage of being user-friendly and absolutely affordable. It also lends you the convenience of connecting directly with Facebook. In addition to broadcasting via your profile and page, you can broadcast high-quality videos through a Facebook group. In less than 5 minutes, you can go live. Thanks to its built-in feature, you can do away with the hassles of frequently looking at your phone to follow the comments of your audience. There is a shortcoming though – you cannot add guests. Moreover, this app is not platform agnostic. It is available only on Mac. This is where mid-level live video streaming apps like Zoom and Crowdcast come into picture.
OBS Studio is one of the best live streaming apps. It is available on both Mac and Windows platforms. And most importantly, it is free. With OBS Studio, you can simultaneously broadcast to a host of platforms such as YouTube, Facebook, Twitch, Twitter etc. It is not that easy to play with this video broadcasting app. A bit of learning curve is expected of you.
With basic and mid-level live streaming software, an internet bandwidth of 5Mbps will suffice. But OBS Studio requires not only an internet bandwidth of at-least 10Mbps but also a powerful computer equipped with a great processor. Anything less than 10Mbps will impede the quality of live videos. This tool has got the ability to highlight comments and facilitate conversations. You can initiate chat sessions with multiple guests, share your screen and split the same.
For all intents and purposes, you can organize a pre-live coming soon session. Your live video streaming experience is assured to be seamless and smooth.
There are advanced tools like Wirecast which require decent computing power, a fast processor and a high-end graphics card. Needless to say, such tools are expensive. More often than not, Wirecast is used by professionals. Low budget marketers cannot bet their chances on advanced premium tools. It is suggested to try basic live video streaming apps like Ecamm Live before purchasing high-end tools like Wirecast.
Now that you know the why’s of live streaming, let us give you some insights on how to make B2B live videos. There are two very effective means that can help you with live streaming:
Social media are great platforms and should be your first choice if you plan on going live. Most importantly, Facebook provides a feature called ‘Facebook Live’ which is fully dedicated for the businesses to go live and interact with their customers. It is the most effective way of video marketing because Facebook has billions of users from all parts of the world. Moreover statistics reveal that nearly 500 million people watch videos on Facebook every day and have high reachability of audience.
Today, there are so many videos streaming apps and websites which can help you set up a live video streaming for your business. All you have to do is make a list of your requirements, choose the most suitable app or website, install and/or create an account as per your budget. The rest is taken care of by the app or the website owners. By using this option, you have an advantage of guaranteed audience since the websites and apps already have established themselves in the market and have a respectable number of audience.
Before you go live, it is crucial to know who your audience is and what are you trying to achieve by going live. Set your objectives straight before you decide to go live and engage your customers. Keep watching this space for more insights on live streaming marketing. Our best wishes are with you and your venture. Cheers!
Our best wishes are with you and your live video streaming. Cheers!
If instead of streaming videos live, you wish to create a video and then share it, do check out Rocketium. It’s a web-app that let’s you create videos quickly at scale.
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