Do you have a travel blog? Well, it’s high time you add some videos to it and make it a fully fledged travel vlog.
On January 2, 2000, Adam Kontras posted a video on his blog to inform his friends and family of his cross-country move to Los Angeles. This marked the first post on what would later become the longest-running travel vlog in history.
You can find his blog here.
Check out these statistics from Google:
- In any given month, over 100 million of YouTube’s unique visitors are travelers (who look for travel vlogs).
- Three in five travelers who watch online video use it to narrow down their brand, destination, or activity choices.
So, why does your travel blog need to evolve as a travel vlog?
More video content is uploaded to the web in 1 single month, than TV has created in 3 decades.
This fact says a lot about videos and their consumption. With the internet becoming more and more accessible, video consumption is at an all time high.
Your audience wants to save time looking for and consuming information that they seek for. The easiest way for them to achieve this is by watching videos – they require minimum effort, and creates a longer impression than text or images.
Now, don’t get me wrong. I’m not saying that you need to replace the text on your blog with videos. Instead, aim for including videos alongside text.
If you’re a fan of numbers, check out these 17 statistics to make anyone a believer in video!
A travel vlog will help you boost your SEO score
In 2009, a Forrester study said that “pages with video are 53x more likely to rank on the first page of Google search results.” Yes this statement is 9 years old, nevertheless it is true that Google SERPs prioritize video results.
Let me break down the logic for you. Imagine you go to Google and enter a search query. The first link in the results turns out to be a blog. You click on it and browse through the text and image content on it. Let’s say you spend a minute on this blog. You then go back to your search results and click on the next link. This one is a blog too, but it has a video which is 30 seconds long, and it is relevant to the query you’re searching. What do you do? You spend 30 seconds looking at the video, and maybe a minute browsing through the text written alongside it. Now Google’s bots know that you have spent more time on the second link than the first because it had a video.
Since this pattern (blog with a video had more users spend quality time than a blog with no video) was observed multiple times, Google built the Hummingbird algorithm, which gives more preference to the links where a user has spent more time on and the content is relevant to the user’s search query.
A travel vlog communicates information quickly and allows people a chance to sample content before committing to lengthy articles
Gemma Holloway at Koozai wrote an amazing post on using short videos as introductions to increase engagement with her articles. She experimented with two posts – one featuring a 25s video introduction and another on the same topic, but without the video. The video introduction post received 300% more pageviews and shares on social media (Facebook, Google+, LinkedIn, and Twitter) than the text-only article.
Essentially, your video has to offer something to your viewer. It might make them laugh, educate them, amaze them, shock them, or annoy them (sometimes even a combination of these!). Your video needs to evoke a strong emotional reaction that will make your viewer share it, either by clicking the Tweet/Share button or by writing a post about it on their own blog/website.
There are a lot of successful YouTube Vloggers who share tips from time to time. Here is a list, compiled by ThePlanetD, of a few top travel vloggers on YouTube you can follow.
Pro tip: Try Rocketium to create your first video for your travel vlog!